Released on = March 29, 2007, 9:41 pm

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = Dallas based Pizza Patrón has been recognized as the
"Outstanding Multicultural Business" of the first quarter of 2007 by Multicultural
Business Council. The award is bestowed upon the business that has made significant
advances in connecting culturally to employees, suppliers, or customers.

Press Release Body = Dallas based Pizza Patrón has been recognized as the
"Outstanding Multicultural Business" of the first quarter of 2007 by Multicultural
Business Council. The award is bestowed upon the business that has made significant
advances in connecting culturally to employees, suppliers, or customers.

Pizza Patrón, which operates 63 stores in the southwestern United States, creates a
true Latino pizzeria through signage, flavorings, and toppings. Their core customer
is consists of Mexican-Americans and Mexicans traveling between the two countries on
business or to visit family. Recognizing this consumer attribute, Pizza Patrón began
accepting Mexican Pesos in January. The move created a tremendous amount of
controversy from people who accused the chain of being unpatriotic.

"Based in Detroit and being focused on the cultural aspects of business we have a
different viewpoint," says Rick Weaver, Chief Executive Officer of MBC. "Many
Detroiters regularly visit our Canadian neighbors and appreciate the fact that
Canadian businesses accept US Dollars for our purchases. Like Pizza Patrón,
businesses in Canada accept foreign currency at a reasonable exchange rate,
providing change in the local currency. It shows Americans that Canadian businesses
welcome their commerce and is committed to making it pleasurable to do business with
them."

MBC promotes the business practice of reaching out to the emerging cultures within
the local or global community. They believe that by extending the welcome mat to
growth sectors businesses create a bridge of understanding among cultures. This
interaction allows people to learn new cultures forming the basis for understanding
and appreciation.

Dubbed "Pizza por Pesos", the strategy has produced better than expected results.
According to Pizza Patrón spokesperson Andrew Gamm, the chain has attracted new
customers without losing existing customers. Sales are up more than 34% while pesos
account for less than 10% of total sales. This ratio shows that dollar-spending
customers are in strong support of the new policy.

"What we are seeing here is a business that has built a strong connection with an
emerging market in their neighborhood," adds Weaver. "It proves there is growth
potential simply through connecting to the local population by saying, \'we
understand you and welcome you to our establishment\'."

Founded in Dallas by Antonio Swad in 1986, Pizza Patrón mission is "Service to
community, commitment to value." The pizza for pesos policy exemplifies this mission
and has now been extended beyond the initial trial period.

An "Outstanding Multicultural Business" is selected by MBC each calendar quarter.
The distinction is awarded to a business that has made an exemplary connection to
customers, employees, or suppliers from a cultural viewpoint.


About Multicultural Business Council
Multicultural Business Council is a cultural empowerment organization based near
Detroit, Michigan. Its purpose is to connect cultures through commerce. MBC offers
certification programs, events, cultural trips, and other venues to increase
awareness and appreciation of the multiple cultures flavoring the world. For more
information about the Multicultural Business Council, send an email to
info@mbcglobal.org or visit www.mbcglobal.org.

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Web Site = http://www.mbcglobal.org

Contact Details = Rick Weaver||1720 Northumberland Drive, Suite 202||Rochester Hills
, 48309||$$country||||248-802-6138||rick@mbcglobal.org||http://www.mbcglobal.org